Cookie Policy

Our cookie policy outlines what cookies are, how MelBet utilizes cookies, the types of cookies we use, and how we give you the option to control the cookies you allow us to use. Your use of our services means you accept the use of cookies according to our policy. This policy is to be used alongside our Privacy Policy, which offers more detailed information regarding the processing of your personal data.

1. What Are Cookies?

Cookies are just tiny text files that a website saves on your device to help accomplish a variety of tasks, from simple functionality to more complex stuff, like analytics, which helps tell a website’s owners how users are interacting with the content. When a web server creates cookies, it sends them to the browser, which keeps them. The next time the user visits the site, their browser sends the cookies back. This way, the site can identify the user’s device and retrieve the information it previously saved.

According to Lifespan, cookies can be divided into two categories. Session cookies are temporary files that are automatically deleted after a web browser is closed. Session cookies are commonly used to store temporary information, like the user’s authentication, so they remain logged in while browsing the site. The other type is persistent cookies, which are used to store data beyond a single visit to a site, like a user’s preferred language. Persistent cookies can even be used for analytics purposes. They remain stored on a device until deleted or for a specified period of time.

Another criterion for classifying cookies is their origin. First-party cookies are created by the MelBet domain; only we can access them. Third-party cookies come from the external services we allow on our site. Think of analytics or ads. First-party cookies are considered more trustworthy since they don’t follow you across the Net.

2. How MelBet Uses Cookies

We use cookies and similar tracking technologies for the following specific purposes:

• Ensuring core platform functionality — maintaining your login session, processing bets, and enabling secure transactions
• Remembering your preferences — storing your selected language, currency, odds format, and display settings so you do not need to reconfigure them on each visit
• Improving platform performance — identifying technical issues, measuring page load times, and optimising the user experience based on real usage data
• Analysing traffic patterns — understanding which pages are most visited, how users navigate the site, and where visitors come from, enabling us to make data-driven improvements
• Measuring marketing effectiveness — tracking which advertising campaigns lead to registrations and deposits, allowing us to allocate marketing resources efficiently
• Preventing fraud — detecting suspicious activity such as multiple account creation, automated bot access, and other patterns associated with fraudulent behaviour

3. Categories of Cookies We Use

MelBet classifies the cookies deployed on its platform into four categories based on their function and necessity:

Essential Cookies

These cookies are required by the platform, and disabling them isn’t possible. Without these cookies, users wouldn’t be able to log in, the system couldn’t manage users’ sessions or security, and bets couldn’t be processed. These cookies also wouldn’t generate data for analytics or advertising. These cookies are set once the platform is accessed, and these cookies are removed either after the session or after a short time.

Analytics Cookies

Analytics cookies gather anonymized statistics about users’ behavior on a platform. These cookies log the total number of users, how they navigate to various pages, the duration of time spent on certain pages, and the visiting order of the pages. This information allows the company to discover obstacles to usability. Moreover, it allows the company to assess the impact of the content to help with further development. Analytics cookies are not designed to log end users’ personal information. This website primarily depends on Google Analytics, which processes information according to its privacy policies.

Functional Cookies

Cookies that are deemed functional save your selected preferences on the platform, including but not limited to preferred language, currency, time zone, and display settings. They also save you the trouble of reconfiguring your preferences every time you visit. Functional cookies also remember if you have dismissed a notification banner or if you have opted out of that particular feature, so that you are not given repeated prompts. These cookies generally last for one year.

Advertising and Targeting Cookies

Ads cookies help make advertising content more specific to you and analyze the effectiveness of an advertising campaign. These can be used to monitor your internet activity across a selection of websites to generate a profile of your interests. For the purpose of targeted advertising, we may make such information available to advertising partners. You may refuse to allow advertising cookies at any time using the consent management tool available on our platform, or through external opt-out mechanisms.

4. Cookies Used on the MelBet Platform

The cookies deployed on our platform can be categorized and used as described below.

Essential cookies support the login session, protect against CSRF attacks, and save consent preferences for cookies. Melbet uses first-party cookies, which will be removed at the end of the session or shortly after.

Analytics cookies, mostly provided by Google Analytics, save and analyze users, page views, and the level of engagement during the session. These cookies may last for up to 2 years and process data in a way that can’t be tracked by masking IP.

Functional cookies save the language preference, currency preference, preference of odds display, and user interface settings. Those are Melbet’s first-party cookies and usually expire in one year.

Advertising cookies leave footprints from external services, mostly Facebook and Google Ads. They save activity to analyze the results of advertisements and to provide the users with ads that are more relevant to them. These cookies last for 90 days.

With every update to our platform, and the addition and removal of third-party services, the cookies used may be different. For real-time information about the cookies that this site saves to your device, with the help of built-in developer tools of your browser, or browser extensions designed specifically for this purpose, cookies can be viewed.

5. Third-Party Cookies and Services

Our platform integrates services from third-party providers that set their own cookies on your device. These services and their respective cookie policies include:

• Google Analytics (analytics.google.com) — traffic analysis and user behaviour tracking. Data is anonymised through IP masking before processing
• Google Ads (ads.google.com) — conversion tracking and advertising performance measurement
• Meta Pixel (facebook.com) — measurement of advertising campaigns and audience building for targeted promotions
• Cloudflare (cloudflare.com) — security, DDoS protection, and content delivery optimisation
• Live chat providers — session cookies that enable real-time customer support functionality

MelBet isn’t responsible for data processing by these third parties, and we don’t manage the cookies they put. We choose partners who meet the global data protection criteria. Nevertheless, we suggest checking what these parties’ privacy policies state to find out how they use your data.

6. Managing Your Cookie Preferences

You have several options for controlling which cookies are stored on your device:

Consent Management Tool

First-time users on the MelBet platform will see a cookie consent banner. Here, you can either allow all cookies, reject the cookies that are not necessary, or modify your choices by category. You have the option to change your preferences at any time by clicking the cookie settings link in the footer of the page, or via your account privacy settings.

Browser Settings

You can take action on cookies in just about any modern browser via the settings menu. You can set your browser to either deny cookies in general, only allow first-party cookies, or ask you before accepting each cookie. Instructions for the most frequently used browsers:

• Google Chrome — Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox — Settings > Privacy & Security > Cookies and Site Data
• Safari — Preferences > Privacy > Manage Website Data
• Microsoft Edge — Settings > Cookies and site permissions > Manage and delete cookies

Please note that blocking essential cookies may prevent core platform features from functioning correctly, including login, bet placement, and payment processing.

Third-Party Opt-Out Tools

You can opt out of interest-based advertising through the following industry tools:

• Network Advertising Initiative (NAI) — optout.networkadvertising.org
• Digital Advertising Alliance (DAA) — optout.aboutads.info
• European Interactive Digital Advertising Alliance (EDAA) — youronlinechoices.eu
• Google Ads Settings — adssettings.google.com

7. Similar Technologies

In addition to cookies, MelBet may use the following technologies that serve comparable purposes:

• Web beacons (tracking pixels) — transparent 1×1 pixel images embedded in web pages or emails that record whether a page was viewed or an email was opened
•  Local storage — browser-based storage that retains data between sessions without transmitting it to our servers on each request. Used for caching non-sensitive interface preferences
• Session storage — similar to local storage but cleared automatically when the browser tab is closed. Used for temporary data during a single browsing session
• Browser fingerprinting — collection of device-specific attributes (screen resolution, installed fonts, timezone) used exclusively for fraud detection and prevention, not for advertising

These technologies are subject to the same consent and management controls as cookies. You can disable local storage and session storage through your browser settings, though this may affect platform performance.

MelBet does not employ any form of audio or ambient light fingerprinting, keystroke logging, or surveillance technology, other than what is described in this policy. Tracking measures are purposely limited to what is required to ensure the security of the platform, optimize its performance, and provide users with a valid and reasonable experience.

8. Legal Basis for Cookie Use

We have a lawful basis for our use of cookies. Cookies that are essential for the operation of our platform are based on our legitimate interest. Cookies for processing analytics, functionality, and advertising are based on the consent you provide us by using the consent management tool. You can revoke your consent at any time via your cookie settings. 

Reversing your consent will have no impact on the legality of the processing that occurred before the consent was revoked. MelBet upholds all relevant legislation regarding the use of cookies, including where it would apply to the Philippine Amusement and Gaming Corporation (PAGCOR).

9. Data Collected Through Cookies

Data obtained through cookies may capture your IP Address, type and version of your browser, Operating System, referring URL, URLs of pages you visit, duration of time spent on each page, your interaction with features of the platform, and your location at the country or city level. This data is mostly utilized in the form of totality, and in the sense, it does not directly identify you as a person. In cases where analytical data is connected to your account to enhance personalized services, we ensure that it is processed under the protective measures concerning data as described in our Privacy Policy.

We do not rely on cookie data to drive automated processes that generate legal or similarly important consequences for individual users. Cookie data are never unified with identification or financial documentation. Aggregated analytic data are maintained only for the purpose of statistical reporting and are not attributable to individual accounts.

10. Updates to This Policy

We regularly review and update this cookie policy to keep it aligned with the technologies we use, the services we add, and the laws that may affect us. The revision date will always be at the top of this policy. Changes that will impact your rights or increase the data we are allowed to collect from you will be emailed to you at least seven days in advance. If you continue to use the services after we have updated our policy, we will assume you have accepted the new terms of use.

11. Contact Us

If you have any questions about our cookie policy or about tracking technology and cookie preferences, please reach out to us through our live 24/7 customer support chat on our website and/or mobile app, the privacy email listed on our Contact Us page, or via the contact form on your account dashboard. We will respond to your inquiry about cookies within 15 business days.